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Entwicklungsmanagement: Mit Hervorragenden Produkten Zum Markterfolg
Hardcover
ManagementTechnology & Engineering
ISBN13: 9783540395164
Publisher: Springer Nature
Published: Jan 5 2007
Pages: 301
Weight: 1.35
Height: 0.75 Width: 6.14 Depth: 9.21
Language: German
Die systematische Planung und Entwicklung neuer Produkte, Dienstleistungen und Problemlösungen erlaubt es Unternehmen, auf dem Markt erfolgreich zu sein und durch Wertschöpfung zum Erfolg der Gesellschaft beizutragen. Die Prinzipien systematischer Entwicklung müssen sowohl materielle als auch immaterielle Produkte angewandt werden. Dabei sind die Innovativität des Entwicklungsprozesses und die Anforderungen des Marktes zu berücksichtigen. Wer Unternehmen zum Erfolg führen will, braucht sowohl Managementkompetenz als auch Verständnis für den Produktentstehungsprozess. Dieser Leitfaden vermittelt denjenigen, die für Entwicklungsprojekte verantwortlich sind, die Grundlagen des Entwicklungsmanagements in angemessener Form und passendem Umfang.
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