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Entscheidungsorientiertes Marketing: Eine Einführung
Paperback
ISBN13: 9783409122627
Publisher: Gabler Verlag
Published: Jun 28 2001
Pages: 396
Weight: 1.44
Height: 0.84 Width: 6.69 Depth: 9.61
Language: German
Aufbauend auf den verhaltenswissenschaftlichen Grundlagen des Marketing-Management werden die strategischen und operativen Entscheidungstatbestände im Marketing sowie die methodischen Grundlagen zur Entscheidungsvorbereitung, Entscheidungsunterstützung und Entscheidungsfindung in knapper und konziser Form dargestellt.
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