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Employer Branding in Der Sozialwirtschaft: Wie Sie ALS Attraktiver Arbeitgeber Die Richtigen Fachkräfte Finden Und Halten
Hardcover
Business GeneralManagementMarketing
ISBN13: 9783658011956
Publisher: Springer Nature
Published: Nov 26 2014
Pages: 356
Weight: 1.78
Height: 0.88 Width: 6.69 Depth: 9.61
Language: German
In sozialen Organisationen und im Bildungsbereich werden qualifizierte, erfahrene und engagierte Fachkräfte händeringend gesucht. Employer Branding bietet der Sozialwirtschaft innovative und facettenreiche Antworten, um dem drängenden Fach- und Führungskräftemangel versiert zu begegnen und eine Vorreiterrolle im War for Talents einzunehmen. Denn starke Arbeitgebermarken heben sich von der Konkurrenz ab, schaffen Identität und binden ihre Mitarbeiter nachhaltig.
Dieses Buch erklärt, wie die konkrete Planung, Steuerung und Durchführung des Employer-Branding-Prozesses in der Sozialwirtschaft intern und extern gelingt. Die Autorin liefert Antworten auf Fragen zur Organisationsanalyse, Strategiefindung, effizienten Umsetzung sowie zur praxisnahen Evaluation und nachhaltigen Verankerung. Zahlreiche direkt umsetzbare Tipps sowie Beispiele von Arbeitgebern aus dem sozialen und Bildungsbereich geben einen Einblick in die vielfältige Praxis des Employer Brandings.
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