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Employer- Und Behavioral Branding Im Gesundheitswesen: Konzepte Zur Bewältigung Des Fachkräftemangels
Paperback
Series: Bestmasters
Business GeneralEconomicsManagement
ISBN13: 9783658128654
Publisher: Springer Gabler
Published: Feb 26 2016
Pages: 101
Weight: 0.35
Height: 0.28 Width: 5.83 Depth: 8.27
Language: German
Miriam Biernoth zeigt auf, wie Mitarbeiterverhalten die Arbeitgebermarke stärken kann und mit welchen Konzepten, Strategien und Lösungen Krankenhäuser versuchen, dem Fachkräftemangel im Gesundheitswesen entgegenzutreten. Ziel der Arbeit ist eine empirische IST-Analyse zur Bedeutung des Employer- und Behavioral Branding in ausgewählten Krankenhäusern der Deutschschweiz, sowie das Herausarbeiten von Faktoren, die sich diesbezüglich bereits bewährt haben oder bisher gar keine Beachtung fanden. Die Autorin berücksichtigt die Aspekte des soziodemographischen Wandels, der Führungs- und Unternehmenskultur, Kommunikation, Markenführung und des Personalmanagements.
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