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Das "Emotionale Markenerlebnis" Zur Stärkung Der Markenbindung: Eine Emotions- Und Gedächtnispsychologische Konstrukt- Und Skalenentwicklung
Paperback
Business GeneralManagementMarketing
ISBN13: 9783658209872
Publisher: Springer Gabler
Published: Mar 13 2018
Pages: 295
Weight: 0.85
Height: 0.68 Width: 5.83 Depth: 8.27
Language: German
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