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Effects of Corporate Social Responsibility (CSR) on Brand Loyalty

Effects of Corporate Social Responsibility (CSR) on Brand Loyalty

Paperback

Management

ISBN10: 3668773181
ISBN13: 9783668773189
Publisher: Grin Verlag
Published: Aug 31 2018
Pages: 20
Weight: 0.08
Height: 0.04 Width: 5.50 Depth: 8.50
Language: German
Studienarbeit aus dem Jahr 2017 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, Hochschule Heilbronn; Künzelsau, Sprache: Deutsch, Abstract: This paper deals with the concept of Corporate Social Responsibility (CSR). Economic models and schemes such as CSR that aim to create optimal environmental and social circumstances to meet the needs of stakeholders and the environment are getting more popular. In this context it will be examined whether a concept like CSR affects consumers positively. Specifically, this paper deals with the concept of Corporate Social Responsibility and its effects on Brand Loyalty, examining the question if customers get attached to a brand or a product because of its positive image and social dedication.

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Management