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E-Commerce-Strategien Für Produzierende Unternehmen: Mit Stationären Handelsstrukturen Am Wachstum Partizipieren
Paperback
ISBN13: 9783658049874
Publisher: Springer Gabler
Published: Jul 24 2014
Pages: 171
Weight: 0.68
Height: 0.40 Width: 6.69 Depth: 9.61
Language: German
Markus Fost trägt aktuelle, relevante Erkenntnisse zum E-Commerce systematisch zusammen und bereitet sie für die Praxis auf. Dabei richtet er sich an Unternehmenslenker und Manager aus diversen Bereichen (z. B. aus dem Vertrieb, Marketing, Business-Development etc.). Im Fokus stehen dabei produzierende Unternehmen, die momentan eine primär stationär geprägte Handelsstruktur aufweisen. Auf der Grundlage von qualitativen Experteninterviews entwickelt Markus Fost ein mehrdimensionales Strategiemodell für den E-Commerce, aus dem Handlungsoptionen für produzierende Unternehmen bzw. Hersteller abgeleitet werden können.
Das nächste gro e Thema dürfte die Professionalisierung und der Ausbau des B2B-E-Commerce werden. Insofern liegt Herr Fost mit dem Thema E-Commerce-Strategien für produzierende Unternehmen voll im Trend und liefert darüber hinaus auch einen hervorragenden Überblick über den aktuellen Stand der Diskussion in Wissenschaft und Praxis.
Prof. Dr. Gerrit Heinemann, Hochschule Niederrhein
Markus Fost diskutiert sehr kompetent Online-Strategien für Hersteller und zeigt detailliert auf, wie Hersteller im E-Commerce erfolgreich sein können, ohne die lange bewährten Handelskontakte zu gefährden. Eine sehr lohnenswerte Lektüre für alle, die Strategien für Hersteller entwickeln müssen!
Prof. Dr. Dirk Morschett, Universität Fribourg, Schweiz
Die Zukunft des E-Commerce für Marken hei t: sich aktiv auf die Veränderung der Handelslandschaft einstellen, den Online-Shop als digitalen Flagshipstore für Verkauf, Produktinformation und Kommunikation etablieren, die Prozesse professionalisieren und digitalisieren. Dieses Buch liefert spannende Antworten und Einsichten dazu.
Markus Diekmann, Shopmacher
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