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Digitalisierungsprojekte Erfolgreich Planen Und Steuern: Kunden Und Mitarbeiter Für Die Digitale Transformation Begeistern
Paperback
Series: Essentials
ISBN13: 9783658248895
Publisher: Springer Gabler
Published: Jan 29 2019
Pages: 47
Weight: 0.18
Height: 0.12 Width: 5.83 Depth: 8.27
Language: German
Interne und externe Digitalisierungsprojekte benötigen jeweils eine andere mitarbeiter- und kundenintegrierendere Herangehensweise. Zusammen mit einem Kommunikationsleitfaden wird ein vierphasiger Managementprozess für diesen speziellen Projekttyp in die Praxis übertragen. Das essential schlägt eine Brücke zwischen den Chancen und Herausforderungen der Digitalisierung, dem Unternehmen sowie Kunden und Mitarbeitern, um Projektakzeptanz zu generieren.
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