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Digitale Business-Strategien Für Den Mittelstand: Mit Neuen Technologien Unternehmensübergreifende Geschäftsprozesse Optimieren
Paperback
ManagementTechnology & EngineeringGeneral Computers
ISBN13: 9783642620614
Publisher: Springer Nature
Published: Aug 27 2012
Pages: 180
Weight: 0.62
Height: 0.42 Width: 6.14 Depth: 9.21
Language: German
Globaler Wettbewerb, kürzere Produktlebenszyklen, steigende Kundenerwartungen und erhöhter Preisdruck sind die Herausforderungen, denen sich Unternehmen verstärkt stellen müssen. Gro unternehmen und global agierende Konzerne haben die Vorteile des E-Business erkannt und in die entsprechende Infrastruktur investiert, während in kleinen und mittelständischen Unternehmen E-Business bisher eher selten Anwendung findet.
Das Buch zeigt, wie auch kleine und mittelständische Unternehmen von digitalen Business-Strategien profitieren können, und gibt praxisorientiert eine systematische Einführung in die wesentlichen organisatorischen, strategischen und technischen Aspekte des E-Business.
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