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Dienstleistungsmarketing: Grundlagen - Strategien - Instrumente
Paperback
Series: de Gruyter Studium
Publisher Price: $45.99
ISBN13: 9783110620436
Publisher: de Gruyter Oldenbourg
Published: Jan 29 2024
Pages: 582
Weight: 2.02
Height: 1.18 Width: 6.69 Depth: 9.61
Language: German
In diesem Lehrbuch wird zunächst in kompakter Form die Besonderheiten von Dienstleistungen vorgestellt und im Anschluss daran die zentralen Einflussfaktoren auf die Produktion und Konsumption von Dienstleistungen diskutiert. Im Zentrum des Buches steht die Vorstellung der Marketingkonzeption eines Dienstleistungsunternehmens.
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