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Dienstleistungsmanagement
Paperback
Series: Lehr- Und Handbücher Der Betriebswirtschaftslehre
Publisher Price: $56.00
ISBN13: 9783486720686
Publisher: de Gruyter Oldenbourg
Published: Oct 29 2015
Pages: 517
Weight: 1.90
Height: 1.10 Width: 6.70 Depth: 9.40
Language: German
Das Dienstleistungsmanagement wurde und wird von unterschiedlichen betriebswirtschaftlichen Disziplinen wissenschaftlich durchdrungen. Um das Zusammenwirken der unterschiedlichen fachlichen Ausrichtungen aufzuzeigen, wird in dem vorliegenden Lehrbuch eine Vorgehensweise eingeschlagen, die sich an strategischen, taktischen und operativen Gestaltungsproblemen von Dienstleistungsanbietern orientiert.
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