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Deutsche Direktinvestitionen in Der Volksrepublik China: Gestaltungsfaktoren Und Internationales Management
Paperback
Business GeneralManagementMarketing
ISBN13: 9783658061388
Publisher: Springer Gabler
Published: Jun 5 2014
Pages: 280
Weight: 0.90
Height: 0.70 Width: 5.83 Depth: 8.27
Language: German
Caroline S. Wang untersucht die Einflüsse wichtiger standort- und
firmenspezifischer Faktoren auf die Entwicklung der
Direktinvestitionstätigkeiten sowie auf die zukünftigen
Direktinvestitionsplanungen von Firmen. Die Autorin trägt dazu bei, das Direktinvestitionsverhalten deutscher Firmen in China aus der bisherigen Entwicklung heraus besser zu verstehen. Die Ergebnisse liefern Unternehmen neue Erkenntnisse über die Wirkungen verschiedener Faktoren auf die Durchführung einer Direktinvestition im Ausland. Diese Erkenntnisse können Unternehmen bei der strategischen Planung für das Gestalten einer Direktinvestition im Ausland helfen.
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