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Data-Driven Marketing Und Der Erfolgsfaktor Mensch: Datenkompetenz Aufbauen Und KI Zielgerichtet Nutzen
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ISBN13: 9783658504151
Publisher: Springer Gabler
Published: May 19 2026
Pages: 118
Language: German
Dieses Buch richtet sich an Marketingprofis, Digitalisierungs- und HR-Verantwortliche sowie alle, die Datenkompetenz als wichtig erachten und die zunehmend digitale Arbeitswelt einschlie lich KI-Nutzung aktiv mitgestalten wollen.
Neu in der aktualisierten 2. Auflage: Die Rolle von KI mit konkreten Anwendungsfällen, ein Dashboard zur Messung von Erfolg und Fortschritt im Transformationsprozess, inhaltliche Ergänzungen sowie ein begleitender Video-Online-Kurs.
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