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Customer Knowledge Management: Kundenwissen Erfolgreich Einsetzen
Paperback
Series: Business Engineering
ISBN13: 9783642624520
Publisher: Springer
Published: Oct 3 2013
Pages: 294
Weight: 0.98
Height: 0.66 Width: 6.14 Depth: 9.21
Language: German
Das St. Galler Modell für Customer Knowledge Management kombiniert Customer Relation und Knowledge Management in einer Rahmenarchitektur kundenzentrierter Prozesse. Diese integrierte Sicht ermöglicht wesentliche Ergebnisverbesserungen in Marketing, Vertrieb, Service und in internen Leistungsbeziehungen. Die Fallstudien dokumentieren die realisierbaren Potentiale aus Management- und IT-Sicht. Aus ihnen werden Handlungsempfehlungen für das Projektmanagement und der Ausblick auf zukünftige Herausforderungen abgeleitet. Das Modell basiert auf Praxiserfahrungen und Forschungsarbeiten, die durch Fallstudien namhafter Unternehmen systematisch und fundiert aufbereitet werden.
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