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Csr Und Sportmanagement: Jenseits Von Sieg Und Niederlage: Sport ALS Gesellschaftliche Aufgabe Verstehen Und Umsetzen
Paperback
Series: Management-Reihe Corporate Social Responsibility
ISBN13: 9783662596500
Publisher: Springer Gabler
Published: Oct 28 2019
Pages: 445
Weight: 1.74
Height: 1.01 Width: 6.69 Depth: 9.61
Language: German
Lernen Sie in diesem Buch, wie Sie CSR- und Sportmanagement miteinander verbinden
Sport nimmt heutzutage einen hohen Stellenwert im Leben der Menschen ein. Neben der Gemeinschaftsaktivität für die ganze Familie hat sich der Sport auch zu einem starken Wirtschaftszweig entwickelt. Die Verantwortung wächst und um ihr gerecht zu werden, legt Alexandra Hildebrandt in diesem Buch verschiedene CSR- und Sportmanagement-Modellen vor. Folgende Faktoren stehen dabei im Fokus:
- Nachhaltigkeit
- Zahlreiche Fachbeiträge
- Praxisbeispiele
- Transparenz
Die Herausgeberin führt fragmentierte Debatten, Interessenslagen und Sichtweisen zusammen und geht dafür auf verschiedene Konzepte und Ansätze aus Wissenschaft und Praxis ein. In der zweiten Auflage dieses Sport- und CSR-Management-Buch erfahren Sie, wie beispielsweise Fu ball und Nachhaltigkeit zusammenpassen. Sie lernen mehr über die Grundlagen der Betriebswirtschaft und des Controllings, die einen gro en Teil des Kerngeschäftes im Sport ausmachen.
Ergänzen Sie bestehende Konzepte durch neue Ideen
Es ist wichtig, einen neuen Standard in der unternehmerischen Praxis zu setzen. Dessen sind sich die Autoren sicher. Dr. Reinhard Rauball (Präsident der DFL) und Claudia Roth (Vizepräsidentin des Deutschen Bundestages) bereichern und unterstützen dieses Buch durch ein Gru - bzw. Vorwort.
Das vorliegende Werk befasst sich mit verschiedenen Themenschwerpunkten:
- Grundlagen eines verantwortungsvollen Sportmanagements
- CSR als Führungs- und Managementaufgabe in Sportorganisationen
- Handlungsfelder und Steuermechanismen von CSR im Sport
- Das System DFB
- CSR-Kommunikation im Sport
- Klimawandel in Sportorganisationen
- Bedeutung sportlicher Vorbilder
- Nachhaltiges Sportsponsoring
Alle Beiträge in diesem CSR- und Sportmanagement-Buch können Sie einzeln und unabhängig voneinander lesen.
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