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Corporate Social Responsibility Im Handel: Diskussion Und Empirische Evidenz Des Alternativen Betriebstyps Sozialmarkt
Paperback
ISBN13: 9783658029395
Publisher: Springer Nature
Published: Aug 22 2013
Pages: 304
Weight: 0.96
Height: 0.75 Width: 5.83 Depth: 8.27
Language: German
Handelsunternehmen prägen und prägten das Wirtschaftsgeschehen und unsere Gesellschaft seit jeher wesentlich. Neben dem vorrangigen Bestreben, Gewinn zu generieren, verfolgen sie oftmals auch soziale Ziele. Eva Lienbacher nimmt eine grundlegende, deskriptive Aufarbeitung der Forschungs-strömung Corporate Social Responsibility (CSR) im Handel vor. Ein Schwerpunkt liegt dabei auch auf dem alternativen Betriebstyp Sozialmarkt, der die soziale Ziel-setzung über die Gewinn-orientierung stellt. Die Autorin überträgt generelle Erkenntnisse zu CSR und der CSR-Kommunikation auf den Lebensmittel-einzelhandel und leitet konkrete Handlungs-empfehlungen für die Marketingforschung und -praxis ab. Die Arbeit wurde im Jahr 2012 mit dem Dr. Maria Schaumayer Preis sowie dem Wiener Preis für Handelsforschung ausgezeichnet.
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