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Corporate Shitstorm Management: Konfrontationen Im Social Web Professionell Managen
Paperback
Series: Essentials
Business GeneralManagementMarketing
ISBN13: 9783658104948
Publisher: Springer Gabler
Published: Jul 6 2015
Pages: 37
Weight: 0.16
Height: 0.12 Width: 5.83 Depth: 8.27
Language: German
Das Essential vermittelt in kompakter Form Handlungsempfehlungen für Unternehmen, die mit einem Shitstorm konfrontiert sind. Auf der Basis einer Untersuchung von sieben Shitstorms stellt Frank Beham wirksame Ma nahmen zur frühzeitigen Erkennung eines Shitstorms vor und steckt einen Handlungsrahmen zur adäquaten Reaktion ab. Darüber hinaus wird der Leser befähigt, das Gefährdungspotenzial und die Konsequenzen eines Shitstorms abzuschätzen. Dieses Buch kann jedem Unternehmen nutzen, das im Social Web präsent ist, und gibt wertvolle Hinweise, wie zukünftige Konfrontationen professionell bewältigt werden können.
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