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Competitive Intelligence: Strategische Wettbewerbsvorteile Erzielen Durch Systematische Konkurrenz-, Markt- Und Technologieanalysen
Paperback
ISBN13: 9783642337314
Publisher: Springer
Published: Nov 22 2012
Pages: 629
Weight: 1.98
Height: 1.31 Width: 6.14 Depth: 9.21
Language: German
CI - Competitive Intelligence in der modernen Unternehmensführung hat das Ziel, Wettbewerbsvorteile durch Erhebung und Analyse einzelner Informationen von Markt und Wettbewerb zu gewinnen. Das Buch bietet eine grundlegende, praxisorientierte Einführung in Konzepte, Techniken und Praxis der CI. Zahlreiche Fallstudien deutscher und internationaler Unternehmen beleuchten unterschiedlichste Aspekte der CI-Praxis. Lösungsansätze, Ideen und Techniken werden vermittelt, z.B. wie effektive Recherchen durchgeführt, Informationsfluten beherrscht und Analysetools intelligent genutzt werden. Ein Thema ist auch der Implementierungsprozess von CI.
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