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Chefsache Transformation Der Automobilindustrie: Praktische Lösungen Für Zulieferer Und Mittelstand
Hardcover
Series: Chefsache
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ISBN13: 9783658489342
Publisher: Springer Gabler
Published: Jun 4 2026
Pages: 304
Language: German
Die Automobilindustrie ist insbesondere in Deutschland in der Phase eines historischen Umbruchs: Digitalisierung, Elektromobilität, neue Wettbewerber und geopolitische Spannungen fordern schnelle und tiefgreifende Veränderungen. Diese Transformation fordert OEM, Systemlieferanten und die oft übersehenen mittelständischen Zulieferer. Elf führungserfahrene Interim Manager analysieren die Herausforderungen entlang der gesamten Wertschöpfungskette in 17 Kapiteln. Sie geben konkrete Handlungsempfehlungen für alle relevanten technologischen, strukturellen und strategischen Ma nahmen, die für die Zukunftsfähigkeit der Branche entscheidend sind.
Dieses Buch liefert einen wertvollen Beitrag, um diese Transformation verständlich zu machen, Impulse zu geben und den Dialog zu fördern. - Prof. Dr. Stefan Bratzel, Direktor des Center of Automotive Management (CAM), Bergisch Gladbach
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