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Chefinnensache: Frauen in Der Unternehmerischen PRAXIS
Paperback
Series: Kfw-Publikationen Zu Gründung Und Mittelstand
ManagementGeneral Gender Studies
ISBN13: 9783642621536
Publisher: Physica-Verlag
Published: Oct 6 2012
Pages: 138
Weight: 0.49
Height: 0.33 Width: 6.14 Depth: 9.21
Language: German
Immer mehr Frauen wagen den Schritt in die Selbstständigkeit, auch in Zeiten einer schwachen Konjunktur. Mittlerweile sind mehr als eine Million der Unternehmen in Deutschland in der Hand von Frauen, verbunden mit drei bis vier Millionen Arbeitsplätzen. Damit stellen Unternehmen von Frauen einen wichtigen Wirtschaftsfaktor in der Volkswirtschaft.
Gleichzeitig haftet den Unternehmen von Frauen ein Mauerblümchen-Image an: Unternehmen von Frauen sind klein, schaffen keine Innovationen, wachsen nicht und sind überwiegend im Servicebereich angesiedelt. Sind dies alles Vorurteile oder ist auch etwas Wahres daran?
Die Autoren geben Antworten auf diese Fragen, indem sie ein differenziertes Bild verschiedener Aspekte aufzeigen: Branchenschwerpunkte von Unternehmerinnen, Unternehmensgrö e, Gründungen von Frauen, institutionelle Rahmenbedingungen sowie Gemeinsamkeiten und Unterschiede in der Persönlichkeit von Frauen und Männern. In der vorliegenden Publikation wird aus Sicht der Wissenschaft eine umfassende Betrachtung aller Facetten der unternehmerischen Tätigkeit von Frauen vorgenommen und hier zum ersten Mal gebündelt vorgestellt.
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