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Bwl Kompakt: Kurzlehrbuch Für Studienanfänger
Paperback
Series: Lehr- Und Handbücher Der Wirtschaftswissenschaft
Publisher Price: $32.99
ISBN13: 9783119145305
Publisher: de Gruyter Oldenbourg
Published: Aug 18 2025
Pages: 212
Weight: 0.67
Height: 0.45 Width: 6.14 Depth: 9.21
Language: German
Dieses handliche Lehrbuch bietet Studienanfängern die Möglichkeit, sich betriebswirtschaftliches Grundwissen anzueignen sowie betriebswirtschaftliche Methoden kennenzulernen, sie zu verstehen und anzuwenden. Dazu wird ein komprimierter Überblick über die gesamte Breite des Faches geboten. Nach einem einleitenden Kapitel, welches sich mit dem Gegenstand und den Zielen der Betriebswirtschaftslehre beschäftigt, wird der güterwirtschaftliche Leistungsproze mit seinen Teildisziplinen Beschaffung, Produktion, Absatz, Organisation sowie Personal und Führung behandelt. Das dritte und abschlie ende Kapitel befa t sich mit dem finanzwirtschaftlichen Proze , welcher sich in den Teilbereichen Investition und Finanzierung sowie internes und externes Rechnungswesen konkretisiert.
In der zweiten Auflage sind nicht nur viele neue Themen aufgenommen oder vorhandene vertieft, sondern auch 30 zusätzliche Beispiele und Übungsaufgaben mit Lösungen hinzugefügt worden.
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