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Der Businessplan: Start-Ups Erfolgreich Gründen - Mit Checklisten Und Fallbeispielen
Hardcover
ISBN13: 9783658481179
Publisher: Springer Gabler
Published: Aug 26 2025
Pages: 251
Weight: 1.42
Height: 0.69 Width: 6.69 Depth: 9.61
Language: German
Dieser bewährte Leitfaden ermöglicht es den Lesern, einen ma geschneiderten Businessplan zu erstellen, der strengsten Anforderungen genügt. Laut Prof. Dr. Schönenberger von der TU München sind die einzelnen Elemente eines Businessplans sehr gut beschrieben, klar strukturiert und durch Fallbeispiele veranschaulicht. Dieses Buch deckt in der nun 11. Auflage die komplette Bandbreite an Businessplänen ab, von dem auf Nachhaltigkeit ausgerichteten one-woman-Start-up über einen mehrfach prämierten Businessplan eines mittelständischen Technologieunternehmens bis hin zu einem sog. Einhorn der Biotechnologie. Ein besonderes neues Highlight dieses Buches ist das Kapitel von dem erfahrenen und erfolgreichen Gründer, Forscher und Visionär der Biotech-Branche, Dr. Karsten Henco, der mit seinen detaillierten Einblicken in Unternehmensgründungen viele wertvolle Tipps und Hilfestellungen gibt.
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