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Business Angels: Wie Privatiers Klug in Start-Ups Investieren
Paperback
ISBN13: 9783658514938
Publisher: Springer Gabler
Published: May 13 2027
Language: German
Business Angels sind die mit Abstand bedeutendste Investorengruppe für frühphasige Start-ups. Dass sie - anders als Venture-Capital-Gesellschaften - meist mit eigenem Kapital und persönlichem Engagement investieren, macht die Entscheidungen für sie riskant.
Dieses Buch richtet sich an alle, die überlegen, Zeit und Geld in junge Unternehmen zu investieren. Ziel ist es, die Entscheidungslogik von Business Angels nachvollziehbar zu machen, Chancen und Risiken realistisch darzustellen und aufzuzeigen, wie typische Fehler vermieden werden können.
In zwölf Kapiteln werden zentrale Aspekte beleuchtet:
- Rolle und Motivation von Frühphaseninvestoren und Business Angels
- Kennzeichnung, Strukturierung und Segmentierung von Gründern und Gründungen
- Spezialfälle als potenziell lukrative Investitionschancen
- Start-up-Märkte, Mechanismen des Zielgruppenumgangs von Business-to-Business bis Peer-to-Peer
- Marktgängige Geschäfts- und Erlösmodelle
- Start-up-Bewertung
- Reise eines Business Angels: von der Auswahl einer Beteiligung bis zum Exit
- Start-up-Ökosystem
Basierend auf über zwei Jahrzehnten Erfahrungen eines Gründers und Investors bietet dieses Buch keine Patentrezepte, aber dafür authentische Einblicke und wertvolles Wissen, das keine KI ersetzen kann.
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