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Business- Ökosysteme: Strategien in Einer Vernetzten Welt
Hardcover
ISBN13: 9783032077080
Publisher: Springer Gabler
Published: Nov 25 2025
Pages: 320
Weight: 1.44
Height: 0.81 Width: 6.14 Depth: 9.21
Language: German
Dieses Buch verschafft Entscheidungsträgern Klarheit bei der Navigation durch Geschäftsökosysteme. Es beleuchtet deren Entstehungsgeschichte, zentrale Treiber sowie Konzepte wie Komplementarität und Modularität. Verschiedene Archetypen, darunter Geschäfts-, Innovations- und Plattformökosysteme, werden analysiert. Zudem beschreibt das Buch die Gestaltung, Einrichtung und das Wachstum erfolgreicher Ökosysteme einschlie lich der dabei zu verteilenden Rollen, der zu verfolgenden Strategien und der Wachstumstreiber.
Ein weiterer Fokus liegt auf der Orchestrierung von und Beteiligung in Ökosystemen. Dabei werden Themen wie Tiefe und Breite des gewählten Engagements einzelner Unternehmen, Kooperation vs. Wettbewerb, Vertrauen vs. Kontrolle sowie Offenheit behandelt. Auch das Management innerhalb von Unternehmen wird abgedeckt - von Führung und Kommunikation über Finanzplanung und Compliance bis hin zur IT. Darüber hinaus werden Einblicke in Leistungsmessung, Misserfolg und Wettbewerb gegeben.
Abschlie end diskutiert das Buch die Zukunft von Ökosystemen, ihre Umwelt- und Sozialwirkungen sowie ihre Rolle bei der Transformation von Arbeit und Management.
Es ist eine unverzichtbare Ressource für Führungskräfte in einer von Ökosystemen geprägten Geschäftswelt.
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