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Das Balanced-Scorecard-Konzept - Welche pragmatische Bedeutung ist ihm im Absatzbereich eines Unternehmens beizumessen?
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ISBN10: 3656297169
ISBN13: 9783656297161
Publisher: Grin Verlag
Published: Dec 21 2012
Pages: 32
Weight: 0.12
Height: 0.08 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783656297161
Publisher: Grin Verlag
Published: Dec 21 2012
Pages: 32
Weight: 0.12
Height: 0.08 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2000 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Hochschule Fulda (Betriebswirtschaft), Veranstaltung: Personale Marktkommunikation, Sprache: Deutsch, Abstract: Einführung Unternehmen sehen sich im Übergang vom Industriezeitalter zum Informationszeitalter ständig verändernden Situationen und Anforderungen gegenüber. In der Vergangenheit waren die Unternehmen eher wenig schwankenden Märkten ausgesetzt. Die Globalisierung fördert immer wieder Beispiele für gro e Abweichungen zwischen strategischer Vision und operativer Wirklichkeit zutage. Angesichts neuer, meist kurzfristig auftretender Handlungszwänge ist es für den modernen Manager eine besondere Herausforderung, die langfristigen Ziele im Auge zu behalten, und ihre Erreichung sicherzustellen. Das führt dazu, dass sich nur die Unternehmen in Zukunft dem ständigen Wandel gegenüberstellen können, die ihren eigenen Informationsbedarf und ihre Strategien auf diese veränderten Bedingungen selektiv einstellen können. Die Unternehmen stehen im Kampf um Kunden und somit um Marktanteile ständig neuen Herausforderungen gegenüber. Diese Herausforderungen bestehen in der Nachfrage nach neuen innovativen Produkten und Dienstleistungen, deren Lebenszyklus immer kürzer wird. D.h., wie nachstehend abgebildet, dass sich in der Nanosekundengesellschaft nur der schnellste und effizienteste am Markt durchsetzen kann.
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