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Automotive Management: Strategie Und Marketing in Der Automobilwirtschaft
Hardcover
ManagementMarketingTechnology & Engineering
ISBN13: 9783642340673
Publisher: Springer Gabler
Published: May 22 2014
Pages: 558
Weight: 2.45
Height: 1.25 Width: 6.69 Depth: 9.61
Language: German
Das Automobilgeschäft stellt in vielen Ländern einen bedeutenden Wachstumsmotor für die Wirtschaft dar. Um im globalen Wettbewerb zu bestehen, müssen die Unternehmen der Automobilindustrie ihre strategische Ausrichtung und ihr Marketing optimieren. Dazu bietet dieses Buch eine auf die Branche abgestimmte Übersicht zu allen wichtigen Aspekten für ein erfolgreiches Automotive Management. Erfolgsfaktoren und Lösungsansätze werden von Experten aus Wissenschaft, Beratung und Unternehmen der Automobilwirtschaft umfassend und ausführlich beschrieben und mit zahlreichen Beispielen aus der Praxis illustriert.
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