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Authentisch Und Wertorientiert Kommunizieren: Wie Sie Ihre Unternehmenskommunikation an Werten Ausrichten
Paperback
Series: Essentials
ISBN13: 9783658073428
Publisher: Springer Nature
Published: Oct 29 2014
Pages: 25
Weight: 0.13
Height: 0.08 Width: 5.83 Depth: 8.27
Language: German
Sandro Abbate beschreibt die Positionierung, das Formulieren von Visionen und die Ausrichtung der Unternehmenskommunikation an eigenen Werten und veranschaulicht dies an diversen Beispielen. Die Entscheidung für ein Produkt oder eine Dienstleistung hängt heutzutage nicht mehr nur von Qualität und Preis ab, sondern auch von der Haltung eines Unternehmens zu seinen Werten und der Position, die es bezieht. Der Autor erklärt daher fundiert und praxistauglich, wie unternehmenseigene Werte herausgearbeitet werden können, wie authentische und wertorientierte Kommunikation nach innen und au en ein Unternehmen glaubhafter macht und ihm ein Gesicht verleiht. Denn nur so kann Vertrauen bei den immer kritischer werdenden Konsumenten aufgebaut werden, neue Kunden können gewonnen und bestehende Kunden an das Unternehmen gebunden werden.
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