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The Art of Marketing: Marketingintelligenz Entwickeln, Ganzheitlich Verstehen Und Einsetzen
Paperback
ISBN13: 9783658497804
Publisher: Springer Gabler
Published: Nov 1 2025
Pages: 169
Weight: 0.60
Height: 0.40 Width: 6.14 Depth: 9.21
Language: German
Dieses Buch bietet Handlungsempfehlungen für eine Marketingpraxis, die Psychologie, Emotion und Wertevermittlung in den Mittelpunkt eines ganzheitlichen Marketingansatzes stellen.
Die meisten Marketingbücher beschäftigen sich mit den theoretischen Grundlagen des Marketings und seiner einzelnen Bereiche. Wie ma geschneiderte Markenstrategien entwickelt werden, wie gutes Storytelling tatsächlich funktioniert und warum, bleibt jedoch meist nur eine Randnotiz. Doch nur wer dieses Handwerk beherrscht, kann eine wirklich einzigartige Markenidentität schaffen, die letztlich über Erfolg oder Misserfolg entscheidet.
Gutes Marketing muss im Unternehmensalltag gelebt werden, wenn die Markenbotschaft mehr sein soll, als blo e Worthülsen - The ART of Marketing zeigt, wie es Ihnen gelingt, Kunden emotional abzuholen und den eigenen Markenkern zielgenau zu vermitteln: ganzheitlich, nachhaltig und passgenau.
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