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Analytics Und Artificial Intelligence: Datenprojekte Mehrwertorientiert, Agil Und Nachhaltig Planen Und Umsetzen
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ManagementMarketingGeneral Computers
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ISBN10: 3658381582
ISBN13: 9783658381585
Publisher: Springer Gabler
Published: Sep 22 2022
Pages: 269
Weight: 1.05
Height: 0.62 Width: 6.69 Depth: 9.61
Language: German
ISBN13: 9783658381585
Publisher: Springer Gabler
Published: Sep 22 2022
Pages: 269
Weight: 1.05
Height: 0.62 Width: 6.69 Depth: 9.61
Language: German
Die Autoren zeigen in diesem Buch, wie man für eigene Data-Science-Projekte mit Data Analytics und AI einen echten (Mehr-)Wert schafft. Sie entwickeln einen Leitfaden, mit dem Sie Ihre Datenanalyse systematisch, agil und nutzer: innenzentriert aufbauen und betreiben können. Zunächst machen die Autoren klar, wie wichtig es ist zu Beginn Ihrer Analytics-Projekte die für Ihr Geschäftsmodell richtigen und wertstiftenden Fragen zu stellen. Im Anschluss erläutern sie, wie Sie Technologien und Daten so einsetzen, dass sie einen echten Mehrwert erzeugen können. Schlie lich zeigen sie, wie Sie die Projekte effektiv, effizient und gewinnbringend umsetzen können. Das Fundament dafür bilden agile Methoden und Design Thinking, die die Autoren für alltägliche Analytics- und Data-Science-Projekte überführt und adaptiert haben.Mit zahlreichen Beispielen und Erfahrungen aus Daten-, Web- und Digital-Analytics-Projekten sowie zwei realen Beispielen, wie man von der Idee und dem Auftrag zum Prototypen kommt.
Aus dem Inhalt
- Agile Basics: Agile Prinzipien und Erfolgsfaktoren
- Vom Design Thinking zum Data Thinking - wie Design Thinking Datenprojekte besser macht
- Artificial Intelligence - wie Künstliche Intelligenz mehrwertorientiert in Data Analytics eingesetzt werden kann
- Ethische, rechtliche und ökologische Implikationen - wie Data Analytics und AI doch kein Schreckgespenst werden
- Der Data Value Loop - Datenmehrwert agil und nutzer: innenzentriert
- Analytics in der Praxis - von der Konzeption über Tracking und Reporting bis zum Arbeitsmeeting im Alltag
- AI in der Praxis - Data Science und Agile, geht das überhaupt zusammen? Zwei exemplarische Projektdurchführungen
- Glossar
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