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Agilität und Transformation: Management-Ansätze für Messeveranstalter
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ISBN10: 3946589154
ISBN13: 9783946589150
Publisher: Lightning Source Inc
Published: Apr 5 2018
Pages: 556
Weight: 2.00
Height: 1.19 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9783946589150
Publisher: Lightning Source Inc
Published: Apr 5 2018
Pages: 556
Weight: 2.00
Height: 1.19 Width: 6.00 Depth: 9.00
Language: German
Agilität steht für Wendigkeit und Vitalität, für Frische und einen positiven Blick nach vorne; ein Wechsel oder Übergang wird häufig als Transformation bezeichnet. Diese Begriffe gehören mittlerweile auch zum Standardvokabular des Messemanagements: In operativen Tätigkeiten wie in strategischen Konzepten. Anregungen dazu liefern sechs ausgezeichnete Arbeiten mit ihren Ansätzen: Beschwerdemanagement - wie kann der aktive Umgang mit Rückmeldungen von Kunden in einen CRM-Kontext eingebunden werden? Dynamic Pricing im Messemarketing - besteht die Möglichkeit, Yield Management auf die Messewirtschaft zu übertragen? Nachhaltiges Lernen - kann der als Flipped Classroom bekannte Ansatz auch das Lernen bei Veranstaltungen verbessern? Messen und Investitionsgütermarketing - in welcher Form kann ein multisensorischer Ansatz den Messeerfolg unterstützen? Sicherheitsempfinden von Messebesuchern - weshalb sollen Konzepte neben objektiv wirksamen auch subjektiv wahrgenommene Ma nahmen beinhalten? Suchmaschinenmarketing - wie kann eine erfolgreiche Kampagne gestaltet werden, die sich auch auf die Gewinnung von Neukunden richtet? Junge Akademiker gehen in ihren Bachelor- und Masterarbeiten diesen aktuellen Fragestellungen nach, recherchieren relevante Modelle und Theorien, stellen Hypothesen auf und entwerfen Lösungsansätze. In gekürzter und aufbereiteter Form steht dieses Wissen im dritten Band der Studienreihe Messemanagement für Praktiker der Branche, Lehrende, Studierende und andere Interessierte zur Verfügung. Eine Einführung durch den Herausgeber sowie umfassende Literaturhinweise ergänzen die Beiträge.
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Agilität und Transformation: Management-Ansätze für Messeveranstalter
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