• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Acceptance of Remote Services: Perception, Adoption, and Continued Usage in Organizational Settings

Acceptance of Remote Services: Perception, Adoption, and Continued Usage in Organizational Settings

Paperback

Series: Applied Marketing Science / Angewandte Marketingforschung

ManagementMarketing

ISBN10: 3834919578
ISBN13: 9783834919571
Publisher: Gabler Verlag
Published: Nov 17 2009
Pages: 262
Weight: 0.76
Height: 0.60 Width: 5.83 Depth: 8.27
Language: German
Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations.

Also in

Marketing