Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Genes, Climate, and Consumption Culture: Connecting the Dots

Genes, Climate, and Consumption Culture: Connecting the Dots

Sheth, Jagdish N.

Paperback

Series: Emerald Points

MarketingEnvironmental Studies

ISBN10: 1787434125
ISBN13: 9781787434127
Publisher: Emerald Pub Ltd
Published: Aug 31 2017
Pages: 272
Weight: 0.40
Height: 0.60 Width: 5.00 Depth: 7.60
Language: English
Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution, which has resulted in the dramatic differences between people's food, clothing, and shelter choices. Most importantly, the book discusses how many of the fundamental differences between cultures, with respect to time, space, friendship, and technology, are responses to their particular climate.

Readers will learn how to challenge their assumptions about what types of products and services foreign markets want. They will learn how to examine local markets vis-à-vis climate and culture, either changing their products accordingly or delivering entirely new offerings.

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