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Generation Z: A Century in the Making
Hardcover
ManagementMarketingGeneral Sociology
ISBN13: 9781138337312
Publisher: Routledge
Published: Nov 5 2018
Pages: 322
Weight: 1.45
Height: 0.90 Width: 6.30 Depth: 9.30
Language: English
Drawing from studies with higher education research institutions, market research firms, and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists and employers sorely need - and is a fascinating read for anyone interested in the sociology of generations.
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