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Games Customers Play
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ISBN13: 9780143442141
Publisher: India Portfolio
Published: Jun 15 2018
Pages: 224
Language: English
Are you coming across clients who no longer believe in win-win deals? Do you think customers are negotiating even harder? Do you have a feeling that you are playing a different game now?
Business has been an endless series of games played by buyers and sellers-with one difference. Both sides could win at the same time.
In Games Customers Play, Ramesh Dorairaj shows you how to spot such games and change the rules to your advantage. So that it doesn't matter what the deal is, you will always win!
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