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From Tour to Enrollment
Paperback
Business GeneralManagementGeneral Education
Publisher Price: $19.97
Publisher: Ben Poswalk
Published: Nov 17 2026
Pages: 216
Weight: 0.56
Height: 0.49 Width: 5.50 Depth: 8.50
Language: English
Parents don't leave tours because they need more information. They leave because they still feel uncertain.
A PRACTICAL APPROACH TO CONSISTENT ENROLLMENT
- Turn tours into conversations that uncover what parents truly need. - Build trust before overwhelming families with information. - Recognize objections as unresolved beliefs, fears, or uncertainty. - Follow up with clarity and purpose rather than pressure. - Strengthen the systems behind consistent, sustainable enrollment.
I first met Ben when he became my coach and mentor in helping me grow my childcare center. His guidance, insight, and experience helped us strengthen our continuous enrollment, improve our tours, and better understand the many details of running a successful childcare center. His support played a significant role in helping us continue to grow and thrive. I am truly grateful for the knowledge, encouragement, and impact he had on our journey. - Hanna Compton, AppleTree Academy
Ben Poswalk was our first business coach and completely changed our lives. He took us from eleven students to more than forty in a single year, and the systems he helped us build have kept our Montessori school fully enrolled and fully staffed ever since. Everything we know about running our business the right way started with Ben. - Jake & Leann Chamberlain, Brighton Montessori
When I first started working with Ben, I was only six months into owning my childcare center and one of my biggest challenges was figuring out how to increase enrollment and make the school profitable. Ben became such an important source of support during that time. He didn't just give me generic advice. He helped me look at my business differently, identify what I needed to focus on, and gave me practical strategies to help fill my school. With Ben's coaching and support, I was able to grow enrollment and turn my school into a profitable business. - Kari Boetcher, The Teaching Tree Preschool
Ben Poswalk has experienced childcare growth from nearly every side of the table, as an educator, preschool executive director, coach, enrollment specialist, and business-development leader. Before becoming Director of Business Development at The Child Care Success Company, Ben served as Executive Director of Paradise Place Preschool in Crested Butte, Colorado. He was also recognized as the 2016 Child Care Marketer of the Year. His work is grounded in a simple belief: parents enroll when uncertainty is replaced with trust, and lasting enrollment growth comes from better operations, not just more leads.
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