• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Football Brands

Football Brands

Hardcover

MarketingSports GeneralSoccer

ISBN10: 0230232531
ISBN13: 9780230232532
Publisher: Springer Nature
Published: Apr 29 2010
Pages: 194
Weight: 1.00
Height: 0.70 Width: 6.20 Depth: 9.20
Language: English
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.

1 different editions

Also available

Also in

Marketing