• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Football Brands

Football Brands

Paperback

MarketingSports GeneralSoccer

ISBN10: 1349312851
ISBN13: 9781349312856
Publisher: Palgrave
Published: Apr 29 2010
Pages: 194
Weight: 0.69
Height: 0.48 Width: 6.00 Depth: 9.00
Language: English
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.

Also in

Marketing