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Financial Services Marketing: A Guide to Principles and Practice
Hardcover
Business GeneralInvesting & FinanceMarketing
ISBN13: 9781032504636
Publisher: Routledge
Published: Oct 2 2024
Pages: 662
Weight: 2.74
Height: 1.44 Width: 6.69 Depth: 9.61
Language: English
This fourth edition of Financial Services Marketing firmly reinforces the book's role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world.
1 different editions
Also available
Financial Services Marketing: A Guide to Principles and Practice
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Ennew, Christine
Financial Services Marketing: A Guide to Principles and Practice
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