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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Fanocracy: Turning Fans Into Customers and Customers Into Fans (Revised)

Fanocracy: Turning Fans Into Customers and Customers Into Fans (Revised)

Paperback

Business GeneralInvesting & FinanceMarketing

Publisher Price: $19.99

ISBN10: 1613084994
ISBN13: 9781613084991
Publisher: Advantage Media Group
Published: Jul 1 2026
Pages: 332
Weight: 0.98
Height: 0.74 Width: 6.00 Depth: 9.00
Language: English
From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.

How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.

In the second edition of this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers' ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:

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