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Factors Driving Social Network Site Usage

Factors Driving Social Network Site Usage

Paperback

Business GeneralManagementMarketing

ISBN10: 3658099178
ISBN13: 9783658099176
Publisher: Springer Gabler
Published: Jun 10 2015
Pages: 123
Weight: 0.42
Height: 0.33 Width: 5.83 Depth: 8.27
Language: English
Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.

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