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3038 Hennepin Ave Minneapolis, MN
612-822-4611
Furniture Marketing: From Product Development to Distribution

Furniture Marketing: From Product Development to Distribution

Paperback

Marketing

ISBN10: 1501355740
ISBN13: 9781501355745
Publisher: Bloomsbury Publishing PLC
Published: Jan 24 2019
Pages: 464
Weight: 1.81
Height: 0.94 Width: 7.44 Depth: 9.69
Language: English
Furniture Marketing, 2nd Edition, contains an overview of how furniture products are developed, marketed, and presented to targeted retailers and consumers. Bennington focuses on developing an appreciation for furniture as a functional art form. This new edition covers the entire industry, including types of furniture, design periods, product development, and manufacturing. The text also explains how to sell furniture through pricing, promotion, and distribution. Residential furniture is the main focus of Furniture Marketing, but there is a chapter on contract furniture. This book can serve as a helpful reference for students as well as beginning and experienced employees of manufacturers, retailers, and wholesalers.

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