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Fundamentals of Business-To-Business Marketing: Mastering Business Markets

Fundamentals of Business-To-Business Marketing: Mastering Business Markets

Paperback

Series: Springer Texts in Business and Economics

Business GeneralManagementMarketing

ISBN10: 3319385216
ISBN13: 9783319385211
Publisher: Springer Nature
Published: Oct 29 2016
Pages: 330
Weight: 1.05
Height: 0.71 Width: 6.14 Depth: 9.21
Language: English
The Market Process.- The Core Concept of Marketing Management.- Introduction to Business-to-Business Marketing.- Business Buying Behavior.- Procurement Policy.- Business Market Research.

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