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From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proceedings of the 2020 Academy of Marketing Science (Ams) Annual Conferenc
Hardcover
Series: Developments in Marketing Science: Proceedings of the Academ
Business GeneralMarketingGeneral Computers
ISBN13: 9783030898823
Publisher: Springer Nature
Published: Apr 5 2022
Pages: 604
Weight: 2.37
Height: 1.38 Width: 6.14 Depth: 9.21
Language: English
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences.
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