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From Backroom to Boardroom: Earn Your Seat with Strategic Marketing Operations

From Backroom to Boardroom: Earn Your Seat with Strategic Marketing Operations

Hardcover

Business GeneralManagementMarketing

Currently unavailable to order

ISBN10: 1950863689
ISBN13: 9781950863686
Publisher: Forbes Books
Published: May 25 2021
Pages: 312
Weight: 1.55
Height: 1.18 Width: 5.98 Depth: 9.06
Language: English
From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom.

The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.

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