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La vente différenciée - Réussir sa transformation commerciale pour augmenter les profits: Réussir sa transformation commerciale pour augmenter les pro
Paperback
Series: Commercial/Relation Client
ISBN13: 9782100758258
Publisher: Dunod
Published: May 12 2026
Pages: 208
Weight: 0.63
Height: 0.44 Width: 6.00 Depth: 9.00
Language: French
The majority of sales techniques are no longer based on knowledge but on soft skills (listening, interpersonal skill, flexibility...). Relying on neuroscience, this book offers a new method, of differentiated sales, to understand the buyer and create a presentation in line with his personality. The relationship between the salesperson and the client will turn out even stronger!
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