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Réussir ses actions de communication
Paperback
Series: 100% Pratique Entreprise
ISBN13: 9782100570379
Publisher: Dunod
Published: Mar 21 2012
Pages: 192
Weight: 0.52
Height: 0.41 Width: 5.83 Depth: 8.27
Language: French
Étape par étape, cet ouvrage aborde tous les fondamentaux de la communication:
- Comment réaliser un audit de communication ?
- Comment identifier et hiérarchiser des cibles de communication ?
- Quels sont les facteurs clés de l'image ?
- Comment doter vos actions d'une identité de communication ?
- Comment sélectionner des moyens de communication et construire un média planning ?
- Comment piloter et gérer des actions de communication ?
Telles sont les principales questions auxquelles répond ce guide opérationnel pour relever de nouveaux challenges.
Dans chaque chapitre, des conseils pratiques, des encarts, des quiz et exercices vous préparent à mettre en oeuvre vos actions de communication.
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