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Pratique des relations presse - 4ème édition
Paperback
ISBN13: 9782100519484
Publisher: Dunod
Published: Jun 25 2008
Pages: 254
Weight: 0.66
Height: 0.53 Width: 5.50 Depth: 8.50
Language: French
Comment rendre les relations presse efficaces et en obtenir le meilleur retour sur investissements ? Cet ouvrage offre une description précise des RP: de leur environnement (identification et attentes des publics à cibler, panorama de la presse existante et des agences de presse, mode de fonctionnement des journalistes...) et des outils à disposition de l'attaché/chargé de presse (fichier de presse, techniques de rédaction efficaces...). Des méthodes pour exploiter les retombées presse et évaluer l'influence d'Internet sont également exposées dans cette quatrième édition.
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