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Le modèle client-savoirs - Les deux moteurs de l'entreprise: Les deux moteurs de l'entreprise
Paperback
ISBN13: 9782100041978
Publisher: Dunod
Published: Feb 21 2022
Pages: 234
Weight: 0.72
Height: 0.49 Width: 6.02 Depth: 9.25
Language: French
Les nouveaux paramètres de la compétitivité amènent l'entreprise à capitaliser sur le client grâce à la valeur ajoutée de ses savoirs en s'appuyant sur une infrastructure évolutive. Cet ouvrage original expose les processus de CRM (Customer Relationship Management), SCM (Supply Chain Management) et de KM (Knowledge Management) ainsi qu'une démarche cohérente et complète, basée sur une méthode de questionnement, pour toute équipe dirigeante convaincue de la nécessité de changer. Les auteurs s'appuient sur le reengineering profond vécu par IBM.
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