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L'Art subtil de rater: Histoires d'échecs Business mémorables
Paperback
Publisher: Independently Published
Published: Jan 12 2025
Pages: 116
Weight: 0.27
Height: 0.24 Width: 5.00 Depth: 8.00
Language: French
Bienvenue dans l'univers fascinant des échecs spectaculaires et des ratés historiques du monde des affaires. L'Art Subtil de Rater n'est pas un simple livre sur le business, c'est un voyage à travers des exemples hilarants et parfois tragiques de mauvaises décisions, de stratégies douteuses et de gestion catastrophique.
De New Coke à des campagnes publicitaires désastreuses en passant par des innovations inutiles, ce livre vous invite à découvrir comment certaines des plus grandes entreprises du monde ont fait des erreurs tellement mémorables qu'elles en deviennent des leçons essentielles... et des histoires inoubliables.
Pourquoi lire ce livre ?
- Des récits captivants: Chaque chapitre plonge dans un échec mémorable, raconté avec humour et un oeil critique.
- Des leçons cachées: Derrière chaque erreur se cache une leçon utile pour comprendre ce qu'il faut - ou ne pas - faire en affaires.
- Une réflexion universelle: Que vous soyez entrepreneur, étudiant, ou simplement intéressé par le sujet, ce livre prouve que même les géants peuvent rater.
À travers des anecdotes croustillantes et des analyses astucieuses, L'Art Subtil de Rater vous montre que l'échec, lorsqu'il est bien raconté, est un art à part entière.
Parfait pour les passionnés de business, les amateurs d'histoires insolites, ou ceux qui cherchent à voir l'échec sous un jour nouveau.
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