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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
French for Marketing: Using French in Media and Communications

French for Marketing: Using French in Media and Communications

Paperback

MarketingFrenchGeneral Reference

ISBN10: 052158535X
ISBN13: 9780521585354
Publisher: Cambridge University Press
Published: Jan 22 1998
Pages: 372
Weight: 1.40
Height: 1.00 Width: 7.50 Depth: 9.50
Language: French
Written entirely in French, it is the first book of its kind to relate French language studies to central aspects of French marketing and advertising methods. The book deals in a straightforward manner with the language of marketing, media and communications as practiced in France. It provides a two-year course for students who wish to apply their French studies to a practical end and it contains a wide range of exercises, with model answers, aimed at improving knowledge of French and French marketing techniques.

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